And with security systems in only 22 percent of U. S. households and home automation technology taking off, Defenders CEO Jim Boyce
is confident there is still plenty of room for growth. “This is a great, great business,” Boyce told IBJ. “There are tons of innovations going on within this industry and that’s going to push growth. ”But the potential has spawned a plethora of new competitors, from cable television providers such as Comcast, to telephone companies
including ATandT and Verizon, and the latest—internet retail behemoth Amazon.